Will your 401(k) be bumped up by a Buccaneers victory—or chipped by the Chiefs?
That’s what adherents of the so-called Super Bowl Theory would likely
conclude, after all. The theory is that when a team from the old
National Football League wins the Super Bowl, the S&P 500 will rise,
and when a team from the old American Football League prevails, stock
prices will fall.
It’s a “theory” that has been found to be correct nearly 80% of the time—for 40 of the 54 Super Bowls, in fact.
Not that it hasn’t had its shortcomings. One need look back no
further than last year’s win by the AFC’s Kansas City Chiefs (yes, these Kansas
City Chiefs) over the NFC Champion San Francisco 49ers to refute the
applicability (or did your 401(k) miss that 18.4% rise in the S&P
500?). Or how about the year before that when the AFC’s New England
Patriots (who once were the AFL’s Boston Patriots) bested the NFC
champion Los Angeles Rams (the S&P 500 was up more than 30% in
2019).
Or, looking the other way, the year before that a win by the NFC
champion Philadelphia Eagles against the AFC Champion Patriots turned
out to be a loser, marketwise, with the S&P 500 down more than 6%
(though for most of the year it was quite a different story). Ditto the
year before when the epic comeback by those same AFC Champion Patriots
against the then-NFC champion Atlanta Falcons failed to forestall a 2017
market surge.
Now, one might think that the real “spoiler” to this market “theory” is the New England Patriots—but the year before that, the
AFC’s (and original AFL) Broncos’ 24-10 victory over the Carolina
Panthers, who represented the NFC, also proved to be an “exception.”
Market Makings
You might well wonder why, in view of that consistent string of
“exceptions” that we’re still talking about this “theory”—but, as it
turns out, that’s been an unusual (albeit consistent) break in the
streak that was sustained in 2015 following Super Bowl XLIX, when the
AFC’s New England Patriots (yes, they show up a lot) bested the Seattle
Seahawks 28-24 to earn their fourth Super Bowl title. It also “worked”
in 2014, when the Seahawks bumped off the legacy AFL Denver Broncos, and
in 2013, when a dramatic fourth-quarter comeback rescued a victory by
the Baltimore Ravens– who, though representing the AFC, are technically a
legacy NFL team via their Cleveland Browns roots (yes, they moved to
Baltimore in 1995—though the NFL still views them as an expansion
team—filling the hole left by the Colts’ 1984 “dead of night” move to
Indianapolis. The Browns, sadly, are still waiting for a Super Bowl trip[i]).
Admittedly, the fact that the markets fared well in 2013 was hardly a
true test of the Super Bowl Theory since, as it turned out, both teams
in Super Bowl XLVII—the Ravens and the San Francisco 49ers—were NFL
legacy teams.
However, consider that in 2012 a team from the old NFL (the New York
Giants) took on—and took down—one from the old AFL (the New England
Patriots—yes, those New England Patriots). And, in fact, 2012 was a
pretty good year for stocks.
Steel ‘Curtains’?
On the other hand, the year before that, the Pittsburgh Steelers
(representing the American Football Conference) took on the National
Football Conference’s Green Bay Packers—two teams that had some of the
oldest, deepest and, yes, most “storied” NFL roots, with the Steelers
formed in 1933 (as the Pittsburgh Pirates) and the Packers founded in
1919. According to the Super Bowl Theory, 2011 should have been a good
year for stocks (because, regardless of who won, a legacy NFL team would
prevail).
But as some may recall, while the Dow gained ground for the year, the S&P 500 was, well, flat.
And then there was the string of Super Bowls where the contests were
all between legacy NFL teams (thus, no matter who won, the markets
should have risen):
- 2006, when the Steelers bested the Seattle Seahawks;
- 2007, when the Indianapolis Colts (those old Baltimore Colts) beat the Chicago Bears 29-17;
- 2009, when the Pittsburgh Steelers took on the Arizona Cardinals (who had once been the NFL’s St. Louis Cardinals); and
- 2010, when the New Orleans Saints bested the Indianapolis Colts,
who, as we’ve already noted, had roots dating back to the NFL legacy
Baltimore Colts.
Sure enough, the markets were higher in each of those years.
As for 2008? Well, that was the year that the NFC’s New York Giants upended the hopes of the AFL-legacy Patriots (yes, those Patriots)
for a perfect season, but it didn’t do any favors for the stock market.
In fact, that was the last time that the Super Bowl Theory didn’t
“work” (well, until this past year—oh, and the year before that—and the year before…).
Patriot Gains
Times were better for Patriots fans in 2005, when they bested the
NFC’s Philadelphia Eagles 24-21. Indeed, according to the Super Bowl
Theory, the markets should have been down that year—but the S&P 500
rose 2.55%.
Of course, Super Bowl Theory proponents would tell you that the 2002
win by the New England Patriots accurately foretold the continuation of
the bear market into a third year (at the time, the first accurate
result in five years). But the Patriots’ 2004 Super Bowl win against the
Carolina Panthers (the one that probably nobody except Patriots fans
and disappointed Panthers advocates remember because it was overshadowed
by Janet Jackson’s infamous “wardrobe malfunction”) failed to
anticipate a fall rally that helped push the S&P 500 to a near 9%
gain that year, sacking the indicator for another loss (couldn’t
resist).
Bronco ‘Busters’
Consider also that despite victories by the AFL-legacy Denver Broncos
in 1998 and 1999, the S&P 500 continued its winning ways, while
victories by the NFL-legacy St. Louis (by way of Los Angeles) Rams (that
have since returned to the City of Angels) and the Baltimore Ravens
(those former “Browns”) did nothing to dispel the bear markets of 2000
and 2001, respectively.
In fact, the Super Bowl Theory “worked” 28 times between 1967 and
1997, then went 0-4 between 1998 and 2001, only to get back on track
from 2002 on (though “purists” still dispute how to interpret Tampa
Bay’s 2003 victory, since the Buccaneers spent their first NFL season in
the AFC before moving to the NFC).
Indeed, the Buccaneers’ move to the NFC was part of a swap with the
Seattle Seahawks, who did, in fact, enter the NFL as an NFC team in 1976
but shuttled quickly over to the AFC (where they remained through 2001)
before returning to the NFC.[ii] And,
not having entered the league until 1976, regardless of when they
began, can the Seahawks truly be considered a “legacy” NFL squad?
Bear in mind as well, that in 2006, when the Seahawks made their
first Super Bowl appearance—and lost—the S&P 500 gained nearly 16%.
As for Sunday’s contest, the Buccaneers have been here before—but
while it’s been a while for the team, QB Tom Brady certainly knows his
way around a Super Bowl (playing in nine of them—and with this one,
regardless of outcome, he’ll be the oldest player to suit up for that
game)—and they’re not only the home team, they’re actually the first
home team in Super Bowl history to actually play in their home stadium.
Just to confuse matters a bit, they have exercised their prerogative as
the home team to choose their jersey—and they have elected to wear their
white “away” jerseys (and pewter pants). That happens to be the jersey
they have won throughout the playoffs, having played all of their games
to this point “on the road”—the first wild card team to make it to the
Super Bowl since the 2010-11 Green Bay Packers.
The Chiefs have been here before as well—as recently as a year ago
(though before that, not since Super Bowl IV), and they’ll be wearing
the same red “home” jerseys (and white pants) they wore in Super Bowl
54. In case you’re wondering why that matters, dating back to 2005 with
the Patriots in Super Bowl XXXIX, the team wearing white jerseys has won
12 times. Though not last year, of course.
All in all, it looks like it should be a good game.
And that—whether you are a proponent of the Super Bowl Theory or
not—would be one in which regardless of which team wins, we all do!
- Nevin E. Adams, JD
[i] Four
current NFL teams have never appeared in a Super Bowl, including
franchises that have relocated or been renamed: the Cleveland Browns,
Detroit Lions, Jacksonville Jaguars, and Houston Texans, though both the
Browns (1950, 1954, 1955, 1964) and Lions (1935, 1952, 1953, 1957) had
won NFL Championship Games prior to the advent of the Super Bowl.
[ii] Note:
Seattle is the only team to have played in both the AFC and NFC
Championship games, having relocated from the AFC to the NFC during
league realignment prior to the 2002 season. The Seahawks are the only
NFL team to switch conferences twice in the post-merger era. The
franchise began play in 1976 in the NFC West division but switched
conferences with the Buccaneers after one season and joined the AFC
West.